Direct Mail - A Continuous Success Story.

We have many success stories in Direct Mail fundraising, this is one of them. In July 2005 the New Zealand section of an international organization purchased and installed TotalView. 
 By the end of 2007, Direct Mail gross income had increased by 230%, with net income from Direct Mail increasing by over 300%. TotalView repaid its installation costs in months and went on showing benefit. At the same time regular donor income increased by 150%. How was this achieved? As a fundraiser you will know that asking the right people at the right time for the right amount will generate a good response from supporters even in these straightened times. 
But your technology has to make it easy. It has to:

  • Segment your supporters into industry standard groups
  • It has to generate a distinct ask suitable for each group but always exploring the boundary of comfort to give 
  • It has to identify the marginal supporter where you break even
  • It has to help you widen the mail group by identifying lost, lapsed or unused names
  • It has to allow you to vary your target group parameters depending on issue, interest or other discoverable profiles.

Put terrific segmentation, great database analysis and good writing together and you can get a 300% increase in net income.

Think how much that extra income allows you to do, and its easy with TotalView.