The more you know about your donors, the easier it is to recruit new donors, upgrade existing donors, build loyalty, and retain your current supporters.

Organisations have high attrition rates because they are often recruiting the wrong people and then failing in the very hard task of absorbing those people into the the organisation culture. But absorbing people who are not naturally attuned to your issue or your organisation will always be hard. Perhaps it is not possible.

Alternatively admitting that your organisation appeals to a segment of the population and not the whole population, and taking the time to locate that segment is hard work, and is often avoided. This service encourages you to consider the alternatives to scooping new supporters without differentiation from the general population, while acknowledging that scooping works on some levels, but carries real on-going costs.

The more you know about your existing supporters, the easier it is for you to find people like them but also the better you can ask for support from existing supporters in a compelling way. We can’t emphasise enough how important a “feel” for your supporters is, at all stages of the fundraising cycle.

With NGO Systems hosted donor surveys, or a survey integrated into your own web site, you can continually update your understanding of your donors, where they come from, what they read and how they view the world. Remember most people have a coherent and consistent view of the world, they will therefore cluster in readership groups, in organisations they support and in the way they will support those organisations. Bequest intentions can also be discovered in good donor surveys.

Ask us about a custom designed rolling or annual survey of your donors. It will cost very little and will generate donations, enhance loyalty and discover new donor recruitment possibilities for you.